Dequest: Creating Connections in the GameFi Ecosystem

In 2022, I had the privilege of working with Dequest, a pioneering GameFi company that leverages blockchain technology to create engaging and rewarding gaming experiences. Our mission was clear: to establish a robust marketing strategy and build a vibrant community presence on key Web3 platforms.

Objectives and Challenges

At Dequest, our primary objective was to build a strong and engaged community on platforms such as Discord and Twitter. The challenge was to navigate the rapidly evolving GameFi landscape and stand out in a crowded market.

Strategic Implementation

To achieve our goals, we implemented a comprehensive marketing strategy that included:

• Content Strategy: Developing and executing a content plan for Twitter that highlighted Dequest’s unique value propositions and updates.

• Community Engagement: Managing and growing the community on Discord through regular engagement, events, and support.

• Influencer Partnerships: Collaborating with key influencers in the Web3 space to amplify our reach.

  Results

  Our efforts bore fruit as we saw substantial growth in our community:

  • Twitter Growth: Increased followers and engagement through consistent and targeted content, growing to approximately 29K followers.

  • Discord Community: Fostered a space where members could share insights, participate in events, and feel a part of the Dequest family.

  Visual Identity

  Our visual branding was designed to reflect the innovative and collaborative spirit of Dequest. We used a modern and clean design aesthetic to appeal to our tech-savvy audience, ensuring that our branding was both recognizable and memorable.